I. Exhibition Overview
From June 25 to 29, 2025, our company, as a professional manufacturer of PVC panels, made its official debut at the VIETBUILD International Construction Exhibition held at the Saigon Exhibition and Convention Center in Ho Chi Minh City, Vietnam. Themed "Sustainable Construction and Urban Development," this edition of the exhibition gathered over 850 exhibitors from Vietnam, China, South Korea, Japan, and other regions, with a total exhibition area of 45,000 square meters. As one of Vietnam’s largest professional building and construction exhibitions, VIETBUILD served as a crucial platform for our expansion into the Southeast Asian market.
II. Visitor Flow and Attendee Analysis
During the five-day exhibition, the on-site attendance demonstrated distinct regional characteristics:
Visitor Statistics:
Total Attendees: Over 2,300 professional visitors received
Geographical Distribution: Vietnamese local buyers (65%), buyers from neighboring countries such as Cambodia, Laos, and Thailand (20%), international distributors (15%)
Professional Background: Construction contractors (40%), building materials distributors (30%), interior design companies (20%), real estate development companies (10%)
Key Highlights:
Government Delegations: Officials from the Vietnamese Ministry of Construction and representatives from the Ho Chi Minh City Department of Construction visited our booth
Procurement Teams: Received procurement teams from major Vietnamese real estate companies such as VinGroup and Vinhomes
Design Agencies: Established connections with 15 local Vietnamese design companies to understand regional design preferences
Peak Hours: June 26–27 (mid-exhibition days) saw the highest attendance, with daily visitor numbers exceeding 600.
III. Significance and Strategic Value of Participation
Market Expansion Significance:
Formal Entry into the Vietnamese Market: Initial establishment of brand awareness through the exhibition
Understanding Local Demand: Gained in-depth insights into the specific requirements of the Vietnamese market regarding weather resistance, moisture resistance, and cost-effectiveness of PVC panels
Channel Development: Reached preliminary cooperation intentions with six potential distributors in Hanoi, Ho Chi Minh City, and Da Nang
Industry Insights Gained:
The Vietnamese construction market is experiencing rapid growth, with an annual growth rate of 8–10%
Green building certifications (LOTUS certification) are gradually gaining popularity in Vietnam, increasing demand for eco-friendly materials
Local acceptance of imported building materials in the "mid-to-high price range with high quality" is improving
Collaboration Outcomes:
Signed three trial orders on-site, with a total value of approximately $150,000
Established connections with the Vietnam Building Materials Association and received an invitation to participate in an industry seminar in the second half of the year
Collected over 180 valid inquiries, 45% of which came from direct project procurement
IV. Key Products Showcased and Market Feedback
In response to the tropical climate characteristics of Southeast Asia, we specifically showcased the following product series:
Tropical Weather-Resistant Series
Enhanced anti-UV formula, with weather resistance 50% higher than standard products
Anti-mold and moisture-resistant panels designed for high-temperature and high-humidity environments
On-site demonstrations of 72-hour humidity and heat cycle tests, with results well-received by clients
Cost-Effective Engineering Series
Economical products tailored for Vietnam’s social housing and general residential projects
Fire resistance rating compliant with Vietnamese national standards (TCVN)
Offered in specifications suitable for local construction practices (primarily 1220×2440mm)
Decorative Application Innovation Series
Customized surface designs incorporating traditional Vietnamese patterns
Showcased application renderings in hotels and commercial spaces
Color schemes developed in collaboration with local designers
Eco-Certified Series
Products certified for green building materials in Vietnam
Low formaldehyde emissions (≤0.05mg/L, exceeding local standards)
Eco-friendly panels with a recyclability rate of 85%
V. Characteristics of the Vietnamese Market and Product Strategy Adjustments
Through this exhibition, we summarized three key characteristics of the Vietnamese market:
Price Sensitivity with Increasing Quality Demands
While customers seek cost-effectiveness, they increasingly emphasize product durability
Recommendation: Develop a dedicated product line with "mid-range pricing and high-end performance"
Importance of Certification Systems
Vietnamese national standards (TCVN), fire safety certifications, and environmental certifications are indispensable
Recommendation: Expedite the completion of necessary local certifications and establish technical documentation in Vietnamese
High Service Requirements
Customers expect responsive localized technical support and after-sales service
Recommendation: Set up a technical service point in Vietnam or collaborate with local partners to build a service system.
